WU LYF is nothing, four dumb kids calling out heavyweight longings for a place to call home, two brothers two brothers greet and play heavy pop.
The medium was ideal: four young musicians from Manchester increased by artificial shortage, interest in circulating demo recordings, brought into the public self-presentation cryptic puzzles and swarming. They barked their slightly recalcitrant scraps of text directly into the social instability of the UK refused to provide any firm Press and finally gave the wooing of the crumbling music industry with the self release of their debut album a strong repudiation. Inevitably, the stories were written quickly, and the hype about "the next big thing on the island" quickly ran at full speed.
It has long been known that it is the secrecy surrounding WU LYF and the ensuing commotion was about a wohlorchestrierte strategy professionals. Pop is always also image, style and show.
But even without mystifying veil werbestrategischem or white lacquer, the exalted, einehmende convince "Go Tell Fire To The Mountain". With a simple, minimalist instrumentation, the Hypno-Pop obliquity of Animal Collective, African pop music borrowed guitar licks, surf twang, room-sized organ surfaces and northern English casualness in somber beauty and euphoria infecting packed. WU LYF has succeeded in the tired old maps of the indie game reshuffle - and thus capture a timeless album.
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